Others study culture. We publish it.

Studio Bon is a creative agency founded on an editorial conviction: that the best brand work comes from genuine cultural participation. We build the experiences, activations, and platforms where brands become more than sponsors.

We believe in feet on the ground. We don't sit behind desks and guess what's relevant. We go to the gallery openings, the club nights, the film premieres, the restaurant launches. And we've been doing it for 25 years. That gives us taste, but also: taste based in knowledge and experience.

We close the gap between where your brand is and where culture is moving. We get deeply specific about your market, your audience, and the spaces where credibility is earned. Then we build the thing that puts you there.

Campaigns, activations, magazines, exhibitions, digital platforms, live experiences – the formats vary. We've founded Stockholm Fashion Week, created a fashion exhibition for Absolut Vodka, produced a 50-year anniversary book for Klättermusen, built the world's first streetwear pop-up for Zalando, and we run all campaigns for Dramaten. Add H&M, SAS, NK, ICA, Peroni, Asahi.

In every case, the work is cultural. But the results are commercial.

Selected Cases

Klättermusen 50 year anniversary book

Dramaten Play campaigns spring 2026

Asahi Pop-up bar

Zalando Streetwear campaign

Nordiska Kompaniet 110 years celebration

Audi Video commerce

Bon Magazine

bon.se

Bon Magazine was launched in 2001 to explore and celebrate the things that define the moment. Two decades later, that same curiosity lives on at bon.se, where we continue to get excited about fashion, film, literature, art, and ideas.