Project: 50 year anniversary book

Client: Klättermusen

When iconic outdoor brand Klättermusen turned 50, they wanted to celebrate their history, products, culture, and people in a high-quality coffee-table book. Studio Bon created Klättermusen ABC — a playful, alphabetic take that replaced tired chronology with a focus on the stories and individuals that make up the extended Klättermusen family. The design, copy, and physical production reflected the brand's own attention to craft and detail. Studio Bon also produced filmed content around the launch, including a series of long-form interviews.

Klättermusen book cover with topographic illustration
Klättermusen book detail
Klättermusen book spine detail
Klättermusen book spread
Klättermusen book spread

Project: Play campaigns

Client: Dramaten

In 2023, The Royal Dramatic Theatre (Dramaten) turned to Studio Bon to refresh the visual language around its stage productions. Since then, Studio Bon has conceptualised and produced imagery and film for 12–15 plays each year, creating trailers, OOH campaigns, and ongoing digital communication for Dramaten's streaming service Dramaten Play. Each campaign captures the essence of the play while strengthening Dramaten's contemporary identity.

Dramaten play campaign poster
Dramaten play campaign poster
Dramaten play campaign
Dramaten play campaign poster
Dramaten play campaign poster

Project: Tokyo Nights

Client: Asahi Super Dry

To connect Asahi Super Dry with a new audience, Studio Bon created Tokyo Nights — a week-long pop-up bar in central Stockholm celebrating Japanese culture. Through curated dinners, parties, and workshops, the activation blended taste, design, and experience. Every event sold out within days, generating wide organic reach and establishing a strong cultural presence for the brand.

Tokyo Nights campaign materials
Tokyo Nights pop-up bar interior
Tokyo Nights event space

Project: The Corner

Client: Zalando

To strengthen Zalando's streetwear presence in Sweden, Studio Bon developed The Corner — a long-form docu-series supported by live events, OOH and a digital campaign for Instagram and TikTok. The series brought together creatives from different fields to meet, exchange ideas, and collaborate within a shared streetwear context. The Corner also made a high-profile appearance at Way Out West with an immersive activation featuring live rap battles, open decks and sneaker charm stations.

The Corner campaign poster
The Corner storefront display
The Corner graffiti branding
The Corner campaign materials

Project: 110 Years Ahead

Client: Nordiska Kompaniet

Celebrating Nordiska Kompaniet's 110 years at its iconic Stockholm address, Studio Bon created 110 Years Ahead, a campaign highlighting how Scandinavia's leading luxury department store has, since its founding, introduced everything from Barbie dolls and denim jeans to escalators and high fashion to the Swedish public. The campaign spanned an in-store exhibition, digital screens, out-of-home activations, and social media.

NK 110 Years Ahead campaign poster with timeline
NK building facade with campaign banner
NK 110 Years timeline exhibition

Project: Audi Live

Client: Audi

With Audi Live, Studio Bon brings Audi's design and innovation to life through a live shopping format that turns car launches into cinematic experiences. Each production captures the personality and precision of the showcased model, seamlessly blending storytelling and technology. The result is a long-form film and a series of tailored clips for social and digital use, crafted to inspire curiosity and drive desire.

Audi Live white car close-up
Audi Live dark car close-up